New CEO appointed at
On the Line



New CEO appointed at On the Line

On the Line Australia is delighted to announce the appointment of Samantha Fredericks as CEO, effective 10 April 2020.

Samantha has been a vital member of the executive team since 2017 and will take over from Kim O’Neill, who led On the Line for four years.

At On the Line, Samantha led the Business Strategy and Innovation team, responsible for growth, contracts, marketing, and innovation. During this time, the team achieved record growth and exceeded targets each year.

Previously, Samantha has held leadership positions helping corporates, government, entrepreneurial ventures, and start-ups devise and implement strategies to drive revenue, market share and growth.

Samantha holds Bachelor degrees in Science, Arts and Psychology, an MBA, and Honours level degrees in Organic Chemistry and Psychology. She recently completed a Masters in Professional Psychology*.

Samantha Fredericks said: “I am honoured and excited to be appointed as the new CEO for On the Line. I look forward to continuing working with the extraordinary team at the organisation. We have a clear transformation strategy and a recent track record of growth, which we will build upon.”

On the Line would like to thank outgoing CEO Kim O’Neill, for her significant contribution to the organisation. During Kim’s tenure, On the Line achieved 74% growth in revenue and added 16 new service lines, while improving performance levels.

Kim O’Neill said: “It has been a privilege to lead On the Line through a period of significant growth and transformation. I am very proud of the work the team has produced in the last four years, and I wish everyone the best for the future.”

*Note: The original version of this press release contained a statement that Samantha Fredericks was a provisionally registered psychologist. The Australian Health Practitioner Registration Agency recently advised that Ms Fredericks’ provisional registration as a psychologist expired on the 9th April 2019.



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About On the Line

On the Line is a professional social health organisation that delivers outsourced telephone and digital counselling solutions on behalf of our funders. We specialise in supporting client groups along the mental health continuum: from those who are high risk and have complex mental and social health needs to the worried well, through to integrated physical, mental and social wellbeing.

With over 60 years’ experience delivering mental health services to the community via government, corporate and community funding, On the Line provides some of Australia’s most vital and trusted services including MensLine Australia, Suicide Call Back Service and SuicideLine Victoria.

MensLine Australia – 1300 78 99 78

Suicide Call Back Service – 1300 659 467

SuicideLine Victoria – 1300 651 251