Executive Team

Kim O'Neill

Chief Executive Officer

AssocDipWelStuds, BSW, MHServMgt, GAICD

Having worked in executive and leadership roles in the community services and not-for-profit sector for the past 26 years, Kim is known for her expertise as a transformational leader. She has extensive experience in implementing state wide policy reform and delivering large scale projects. Kim cares deeply about social justice and is passionate about finding ways to lead change and make a positive difference to people’s lives.

She has worked across several areas within community services, including residential and community aged care; disability; child, youth and family services; homelessness services; youth services; out of home care services; crisis and emergency relief services; mental health; family law; and counselling and case management services.

Kim has a strong understanding of online service delivery and the importance of capturing and using qualitative and quantitative data to influence business and service delivery models and a track record in developing and implementing new and innovative services.

She is committed to ensuring that On the Line is a sustainable organisation that offers clients access to the best possible support and services anywhere and anytime. On the Line’s telephone, online and video counselling services are designed to build resilience and self-care, and put the responsibility for care and recovery back into the hands of clients themselves; helping people to change their lives.


Samantha Fredericks

Head of Brand, Marketing and Growth

BSc(Hons), BA, MBA, GradDipProfPsych

Samantha is responsible for On the Line’s strategic brand and marketing approach, commercial market growth and business development activities.

Samantha is an experienced consultant and senior executive with over 28 years of commercial experience, and a track record in brand, marketing and communications strategy development and implementation, and business growth management. She has guided change and achieved growth in many organisations across a range of industry sectors — blue chip corporates such as Shell, Ford, Woolmark, Microsoft and Alcatel-Lucent, government bodies, entrepreneurial ventures, small-medium organisations and start-ups – helping them devise and implement strategies to drive revenue, market share and growth.

Samantha holds Bachelor degrees in Science and Arts; an MBA (Marketing); and an Honours level degree in Psychology. She is currently studying a Masters in Psychology.

Sasha Cottman

Head of Corporate Services

BBus, MBA, GradDipeComm, CA

As Head of Corporate Services, Sasha is responsible for supporting the business; overseeing People and Culture, ICT, Finance and Big Data Analytics.

Sasha is an MBA qualified, Chartered Accountant with extensive senior experience leading finance and corporate services teams. She has worked across diverse industries including social enterprise, aged care, media, recruitment, aviation and professional services.

Sasha’s most recent role was Financial Controller of an ASX 200 listed aged care group, Regis Aged Care. She has also worked at Robert Walters Recruitment, Ansett International Airlines, Text Media Group, and Price Waterhouse Coopers in senior financial roles.