New website features help to grow online engagement


On the Line, a leading provider of social and mental health services, is excited to announce the relaunch of the Suicide Call Back Service website ( The new-look website has an easier to navigate design that has led to an increase in online engagement.

A comprehensive UX (user experience) audit took place for the Suicide Call Back Service website during the financial year 2021. The audit took an in-depth review of the website and recommended key usability principles to improve a user’s experience. The audit provided best-practice on structure, page layout and content.

New website features include:

  • Prominent buttons to phone a counsellor that are easier to navigate.
  • A new online chat counselling widget on every webpage that is quick to use and mobile-friendly.
  • Improved mental health resources structure and content optimisation to drive organic traffic to the website.
  • A user centred design focused on a mobile-first experience. (Approximately 60% of website visitors are on a mobile device.)

In the first two months since the relaunch, the website has received over 25% more organic search traffic compared to the previous period. In addition, the website achieved a 45% increase in page views and a 17% rise in time spent on the website.

Many of these new features, including the online chat counselling widget, have also been rolled out across the MensLine Australia ( and SuicideLine Victoria ( websites.




For more information, email the On the Line Marketing team.


About On the Line
On the Line is a professional social health organisation that delivers outsourced telephone and digital counselling solutions on behalf of our funders. We specialise in supporting client groups along the mental health continuum: from those who are high risk and have complex mental and social health needs to the worried well, through to integrated physical, mental and social wellbeing.

With over 60 years’ experience delivering mental health services to the community via government, corporate and community funding, On the Line provides some of Australia’s most vital and trusted services including MensLine Australia, Suicide Call Back Service and SuicideLine Victoria.


If you need support, call one of our counsellors:

MensLine Australia – 1300 78 99 78

Suicide Call Back Service – 1300 659 467

SuicideLine Victoria – 1300 651 251

If it is an emergency, please call 000.