People sat round an Executive Team table

Executive team

On the Line’s executive team have a combined 75 years of experience between them and believe that the organisation’s core values of courage, curiosity and connection are not only a key aspect of On the Line but is essential to its success as a mental health organisation.

Executive Team: Samantha Fredericks
Samantha Fredericks

Chief Executive Officer

BSc(Hons), BA, MBA, GradDipPsych, GradDipProfPsych, MProfPsych, GAICD

Sam’s role is authorised and responsible for the management of the organisation and its operations by way of delegated authority from the Board.

Sam is responsible for the management of the organisation and for developing and implementing strategies, business plans and budgets for consideration by the Board. She drives growth and profitability whilst striving for the long term sustainability of the organisation. She identifies and manages operational and corporate risks, and oversees reporting systems to ensure the Board is provided with accurate and timely information on the corporate performance of the organisation.

Samantha is an experienced consultant and senior executive with over 28 years of commercial experience, and a track record in strategy development and implementation, and business growth management. She has guided change and achieved growth in many organisations across a range of industry sectors – blue chip corporates such as Shell, Ford, Woolmark, Microsoft and Alcatel-Lucent, government bodies, entrepreneurial ventures, small-medium organisations and start-ups – helping them devise and implement strategies to drive revenue, market share and growth.

Samantha holds Bachelor degrees in Science, Arts and Psychology; an MBA; and an Honours level degrees in Organic Chemistry and Psychology. She has completed a Masters in Psychology and is a registered psychologist (provisional).

Neil Grun

Head of Service Design and Innovation

BA(Hons), MA, GradCert

Neil is responsible for business growth and innovation and strategic transformation, including business development, service design and innovation and clinical services.

Neil has a long history in the health services industry, having started his career working as a caseworker with high-risk and disadvantaged clients in the UK for several years. Since moving to Australia in 2012, Neil has worked in senior executive roles with Eastern Melbourne Medicare Local (now Eastern Melbourne PHN), Red Nose, and MIND Australia. His deep and broad mental health background includes clinical governance and commercial roles, where he managed business development, innovation and service design.

Neil holds a Bachelor of Arts (Applied Psychology and Criminology), a Master of Criminology and Social Policy (both from the UK). He is currently completing a Master of Design, Strategy and Innovation at Swinburne University.

Fiona Dickson Head of Shared Services at On the Line
Fiona Dickson

Head of Shared Services


Fiona is responsible for functions to enable business growth and the strategic transformation including finance, information technology, governance, project management office and human resources.

Fiona has responsibility for the Shared Services function including Finance, Human Resources, Information Technology, Legal, Governance & Risk and the Project Management Office to deliver the transformation program as a strategic priority for On the Line.

Fiona draws on extensive experience in corporate services and related functions; including managing budgets and stakeholder relationships, and leading transformation and cultural change projects. She has very strong commercial business acumen and customer-focus. Fiona started her career at Coles Myer Limited as a Business and Financial Analyst. She has worked for Spotless Services Limited, Mazda Australia and Nylex Limited in General Management and Executive roles. Fiona has also worked in Executive roles at The University of Melbourne developing governance systems including finance and policy frameworks to support the university’s $500m philanthropic campaign. Fiona has transitioned to roles in the for-purpose sector with the most recent including time at Kids Under Cover leading the implementation of business development and commercialisation related projects.

Fiona holds a Bachelor of Economics, Postgraduate Diploma in Applied Finance and Investment, Postgraduate Diploma in Management, Masters of Business Administration, and Master of Laws (Juris Doctor) and a Graduate Diploma of Legal Practice.

Angelica Pereira

Head of Operations

BA(Hons), PostGradDip, Strategic Business Diploma

Angelica is responsible for operations and business transformation, including embedding a culture of continuous improvement through innovation and coaching support, backed by strong operational discipline.

Angelica is an experienced senior executive in sales and operational leadership known for delivering results through people aligned to organisation values and vision. Her broad experience spans retail, banking and contact centres, including 23 years in management roles at NAB. Her relentless focus on and passion for the collective capacity of people to create customer value is key to her success.

Angelica has a proven track record in delivery of commercial performance turnaround, including employee engagement and customer experience. Her ability to inspire, lead and effectively connect with diverse groups of people and stakeholders has resulted in building and sustaining high-performance cultures.

Angelica holds a Bachelor of Arts (Honours in History and Political Science), a Post Graduate degree in Business, Advertising and Marketing, a Harvard University Strategic Business Diploma and is an IECL Level 1 accredited coach.